corporate innovation

Open innovation for companies. From the challenge to the next project.

NewHack organizes online, in-person and hybrid hackathons for companies and brands. Our work can combine consulting, facilitation, production, platform, outreach and Developer Relations, from challenge design to operations and project evaluation. Each proposal defines the deliverables and follow-through.

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Experience at ShaweeRodrigo Terron's background in hackathons and technical communities

internal & externalhackathons designed around the company's challenge

OpenAI · Qualcomm · Itaúamong the companies that have counted on NewHack

AASPthe partnership bringing innovation to the legal community

hands_on_experience

Lessons from Shawee, applied today at NewHack.

Rodrigo Terron, co-founder and former CEO of Shawee, is a founder of NewHack alongside Paulo Braga. His background in hackathons and developer communities informs how we design challenges, bring participants together and plan project follow-up.

The connection between Shawee and NewHack is this entrepreneurial experience. Shawee merged with Rocketseat; NewHack now brings together corporate innovation, entrepreneurship education and connections to investment.

Read about the lessons from this journey (Portuguese) →

what_we_do

The format starts with what you need to solve.

Innovate with your team

Internal hackathons

For companies turning employee ideas into projects that can be evaluated and tested.

What we structureChallenge design, learning tracks, mentoring, prototyping and evaluation panels.

Discuss internal hackathons

Build with the ecosystem

External hackathons & open innovation

For teams exploring applications of their technology and connecting startups and developers with real business challenges.

What we structureCommunity outreach, curation, hackathon operations, project evaluation and follow-up planning.

Discuss external hackathons & open innovation

Connect with developers

Developer Relations

For brands building developer relationships, introducing technical products or supporting recruitment.

What we structureCommunity strategy, technical content, activations, workshops and campaigns with interest and participation tracking.

Discuss developer relations

Keep the conversation going

Events & communities

For companies seeking an ongoing presence among founders, specialists and potential partners.

What we structureAudience and content curation, gatherings, facilitation and a relationship-building calendar aligned with your goals.

Discuss events & communities

how_it_works

From challenge to result, with method

Diagnosis

We understand the challenge, the culture and the company's moment before proposing a format.

Challenge design

We turn the business pain into a clear challenge, with rules, criteria and awards.

Execution

Mobilization, curation of participants and mentors, and the full event operation, end to end.

Follow-through

We consolidate participation, projects and learnings. Together, we prioritize what to test, explore further or take to a pilot.

Presentation on stage at NewHack Journey — Presentations and shared experience at Journey

Founders together at NewHack Journey — The community behind NewHack gatherings

OpenAI, Qualcomm and Itaú have already counted on NewHack to connect with startups, talent and frontier solutions. In partnership with AASP, we bring the legal community into innovation with Missão AASP.

What challenge should we work on together?

Share your goals, audience and timeline. We will align the format, deliverables and metrics for a tailored proposal.

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BRAZIL’S AI COMMUNITY

Build ongoing relationships at AI House Brasil.

Connect your technology with founders and developers in São Paulo through technical gatherings, content and community initiatives. Explore a local starting point for your company’s presence in Brazil.

Explore AI House partnerships ↗

Explore a focused scope.

Hackathon organization Brazil market entry

before_we_talk

Questions about corporate innovation

How are Shawee and NewHack connected?

Rodrigo Terron, co-founder and former CEO of Shawee, is a founder of NewHack alongside Paulo Braga. Shawee merged with Rocketseat. The connection to NewHack is Terron's experience and the lessons about hackathons, technical communities and corporate innovation that he applies today.

What is the difference between an internal hackathon and open innovation?

An internal hackathon brings employees together around company challenges. Open innovation also involves external startups, developers and specialists. NewHack designs the format around the business objective, audience and challenge.

What does NewHack deliver in a corporate hackathon?

The work may include discovery, challenge design, rules and criteria, outreach and participant curation, mentoring, operations, project evaluation and follow-up planning. Each proposal defines the project's scope.

How are the results of an initiative evaluated?

Indicators are agreed according to the objective. Participation, submitted projects, lessons learned and follow-up opportunities help evaluate the initiative. Together with the company, NewHack prioritizes what to test, develop further or take into a pilot.

How can I request a hackathon or Developer Relations proposal?

Use the form on this page to share your challenge, area of interest and company contact details. Include your audience and timeline if available. The team will arrange a meeting to align the format, deliverables and indicators.

Read about connecting corporate innovation with startups (Portuguese) →

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Shall we talk about your challenge?

Tell us a bit about what you're looking for. Our team will get back to you to schedule the meeting.