GTM Tech / Brazil
Your technology. Real connections in Brazil.
NewHack helps technology companies from the US and other markets build a presence in Brazil. We combine distribution, developer relations, community access, events and partnerships to connect your product with people who can try it, build with it and take the next step.
A local partner to start the conversation.
A tailored scope with clear responsibilities, deliverables and milestones.
- Market entry strategy
- Goals, priority audiences and use cases. A local plan connected to your global team’s strategy.
- Developer Relations
- Technical content, workshops, demos and experimentation with APIs, cloud and developer tools.
- Community and founders
- Audience curation and connections with developers, founders and startups relevant to your technology.
- Events and activations
- Planning, curation, facilitation and production of gatherings, hackathons and relationship programs.
- Content and distribution
- Local distribution through Portuguese content, newsletters, NewHack and Rodrigo Terron’s channels, gatherings and community access, with agreed deliverables.
- Strategic partnerships
- Ecosystem mapping, introductions and coordination of partner conversations. Opportunities progress according to mutual interest.
Choose your starting point.
Launch
Introduce your technology to a curated audience through an activation, workshop or hackathon.
Learn
Meet founders and developers, observe experimentation and collect local market feedback.
Build a presence
Combine gatherings, content and relationships in an ongoing program with your team.
Experience with companies building technology.
Agora.io, FalaBoss, Notion and OpenAI are among the companies NewHack works with or has supported through community, content, events and ecosystem relationships. Each project has its own scope. This experience informs new initiatives for access to the Brazilian market.
Meet the team (Portuguese)
From interest to experimentation.
Align audience and hypothesis
Define who should know your product, the problem it solves and what would indicate qualified interest.
Activate with local context
Adapt messaging and experience for Brazil, curate participants and execute the agenda alongside your specialists.
Follow what moves forward
Separate reach, attendance, experimentation and follow-up conversations. Registrations, projects and feedback inform next steps.
One ecosystem. Many ways to connect.
AI House Brasil, Quarta no Serena, Journey and international missions create different settings to meet founders and build relationships. We select touchpoints based on the project’s goals, with conditions defined in the proposal.
Your entry into Brazil, with clarity.
Who is this program for?
Global technology companies, including AI, cloud, APIs, SaaS and developer tools, looking to build relationships with founders, developers and partners in Brazil.
How does developer relations support market entry?
DevRel connects technology with people building on it. Local workshops, content, examples and feedback help surface questions, reduce friction in experimentation and build community relationships.
Can we start with one event?
Yes. A gathering, workshop or hackathon can be a first step. We can also design an ongoing calendar. Format depends on your product, audience and resources.
Does NewHack guarantee revenue or contracts?
No. We organize access, execution and follow-up. Reach, participation, experimentation, pilots and revenue are different stages. Outcomes depend on product fit, audience and commercial follow-up.
How do you work with a global team?
NewHack handles agreed local curation and execution. Your team contributes priorities, specialists, technical materials and approvals. We align planning and reporting together.
What should we build together?
Share your goals and timeline. Our team will get in touch to discuss the scope.